My book marketing plan: How I'm using keywords on my website part II

My book marketing plan: How I'm using keywords on my website part II

Effective keyword use can help people find you and your work through search engines. In this post, I’ll show you where to use keywords on your book or author website and give you some pointers about how to incorporate them in a way that feels natural and authentic so your potential readers are excited to learn more about your book.

My book marketing plan: How I'm using keywords to help people find my work

My book marketing plan: How I'm using keywords to help people find my work

The key to helping the general public find your website is keywords. These are the words and phrases that people type into search engines when they are looking for something — say, a new book about a particular subject.

These keywords can also be implemented across your website and other online content to help the chances that your content will appear in a given person’s search results.

To dig in, let’s start with a simple question: what keywords should I be using?